[ Portfolio · E-commerce ]

Ads that sell online

Food delivery brands selling through their own ordering sites, and hotels selling direct bookings through their booking engines. Optimized for purchases and revenue, with real numbers from the ad accounts.

Full portfolio ↗See results ↓

Delivery · 10 brands · Meta Ads

Sep 2025 to Oct 2026

18,824

Online orders tracked

13.4×

ROAS (Meta attributed)

US$ 391K

Attributed revenue (R$ 2.01M)

US$ 1.55

Average cost per order (R$ 7.96)

Hotels · direct bookings · freelance

2025 · Google Ads + Meta Ads

4,486

Direct bookings tracked

19.6×

Return on ad spend

US$ 2.07M

Tracked booking revenue (R$ 10.64M)

30

Hotel clients by the end of 2025

Delivery · ad spend I manage

10 brands · Oct 2025 to Sep 2026

US$ 2.4K

Average per month, all brands (R$ 12.3K)

US$ 3.9K

Biggest month, Jul 2026 (R$ 20K)

US$ 1.2K

Biggest single brand in a month (R$ 6.1K)

US$ 1.0K

Biggest single ad account in a month (R$ 5.2K)

Hotels · ad spend I managed

About 20 hotels · Nov 2023 to Dec 2025

US$ 8.0K

Average per month, all hotels (R$ 41K)

US$ 12.7K

Biggest month, Dec 2025 (R$ 65K)

US$ 1.1K

Biggest single ad account in a month (R$ 5.9K)

US$ 106K

Total spend in 2025 alone (R$ 542.7K)

[ Food delivery ]

Orders, not likes

Pizza and burger brands in Brazil selling on their own delivery sites. Meta Ads optimized for purchases with Pixel and Conversions API, hero products, weekly promos and menu work with the owners.

[01] Pizza delivery · own ordering site

Burrata Pizzaria

Stuck at about R$ 80K a month. With the owner we reworked the menu and offers, picked one hero product with a clear price (a 35cm pizza), set monthly revenue goals and kept an always-on sales campaign plus weekly promos, all optimized for real purchases.

  • Meta Ads
  • Hero product
  • Weekly promos
  • Revenue goals

📊 Sep 2025 to Oct 2026 · Meta Ads

Ad account report (client dashboard)

2×

Monthly revenue (R$ 80K → R$ 160K)

3,736

Online orders tracked

38.1×

ROAS (Meta attributed)

US$ 0.55

Cost per order (R$ 2.82)

US$ 78K

Attributed revenue (R$ 402K)

US$ 2.1K

Ad spend (R$ 10.6K)

[02] Pizza delivery · Campo Grande, MS

Pizzaria Manjê

Meta Ads for orders on the own delivery site plus Google Search for high-intent searches, together with menu and offer work.

  • Meta Ads
  • Google Ads
  • Menu and offers

📊 Sep 2025 to Oct 2026 · Meta + Google Ads

Ad account report (client dashboard)

2,730

Orders tracked on Meta

8.0×

ROAS on Meta

16.2×

ROAS on Google Ads

US$ 68K

Meta attributed revenue (R$ 351K)

US$ 20K

Google conversion value (R$ 103K)

US$ 9.8K

Ad spend, Meta + Google (R$ 50.4K)

[03] Pizza delivery

Madonna Pizzas

Ongoing campaign management and conversion optimization. The owner reported monthly revenue going from R$ 66K to R$ 80K.

  • Meta Ads
  • Google Ads
  • Conversion optimization

📊 Sep 2025 to Oct 2026 · Meta Ads

Ad account report (client dashboard)

+21%

Monthly revenue (R$ 66K → R$ 80K)

1,982

Online orders tracked

12.6×

ROAS (Meta attributed)

US$ 0.86

Cost per order (R$ 4.44)

[04] Pizza delivery

Forneria Gourmet

Structured paid media plus digital menu optimization turned ads into the main sales engine of the business.

  • Meta Ads
  • Menu engineering

📊 Sep 2025 to Oct 2026 · Meta Ads

Ad account report (client dashboard)

+30%

Revenue growth

877

Online orders tracked

6.6×

ROAS (Meta attributed)

US$ 16.8K

Attributed revenue (R$ 86K)

[ Hospitality ]

Direct bookings, tracked

Hotels selling direct instead of through OTAs. In 2025 alone, R$ 542.7K (~US$ 106K) in Google and Meta spend returned 4,486 direct bookings and R$ 10.64M (~US$ 2.07M) in tracked booking revenue. Hotel clients stay unnamed.

[01] Freelance media buyer · Nov 2023 to Dec 2025

Hotel marketing agency

I ran every Google Ads and Meta Ads account for about 20 hotels on average (30 by the end of 2025), with campaigns wired to the booking engines, so optimization targeted bookings and revenue, not clicks. A booking engine works like an e-commerce checkout.

  • Meta Ads
  • Google Ads
  • Booking engine tracking

📊 Nov 2023 to Dec 2025 · Meta Ads

Meta reporting API, every ad account in the portfolio

2,908

Direct bookings tracked on Meta

US$ 1.63M

Booking revenue on Meta (R$ 8.36M)

53K

Messaging conversations

US$ 8K

Average monthly spend, Meta + Google

[02] Hospitality · client unnamed

Boutique beach hotel

Direct booking campaigns on Meta with the booking engine sending every reservation and its value back to the ad account.

  • Meta Ads
  • Direct bookings

📊 Nov 2023 to Dec 2025 · Meta Ads

Meta Ads account

38.4×

ROAS on Meta

249

Direct bookings

US$ 452K

Booking revenue

US$ 11.8K

Ad spend

[03] Hospitality · client unnamed

Beachfront convention hotel

Always-on direct booking campaigns plus WhatsApp conversations with the reservations team.

  • Meta Ads
  • Direct bookings
  • WhatsApp

📊 Nov 2023 to Dec 2025 · Meta Ads

Meta Ads account

568

Direct bookings

39.2×

ROAS on Meta

US$ 501K

Booking revenue

US$ 12.8K

Ad spend

✚ R$ = Brazilian reais. US$ values converted at R$ 5.134 per dollar. Revenue and orders are platform attributed (Meta: 7-day click, 1-day view).

[ Client portfolio ]

Who I manage today

Every client in my reporting dashboard. Ad spend is Meta + Google, closed months from Oct 2025 to Sep 2026.

26

Clients (25 running ads, 1 organic only)

US$ 4.5K

Average monthly ad spend, all clients (R$ 23K)

US$ 6.7K

Biggest month, Jul 2026 (R$ 34.4K)

US$ 690

Top client per month: Pizzaria Manjê (R$ 3.5K/mo, R$ 42.4K in 12 months)

Clients by niche

  • 10 Food delivery (pizza and burgers)
  • 6 Healthcare: doctors and clinics
  • 1 Health insurance
  • 2 Law firms
  • 2 Engineering
  • 2 Logo and catalog designers
  • 1 Real estate
  • 1 Printing
  • 1 Media (organic only)

Let's talk

I'm Felipe Santos, an independent media buyer from Brazil (UTC-3), open to remote roles with US teams.

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